The Ways Out Marketing *point 0

Would you believe that 20% of your customers account for 80% of your sales? The vast majority of businesses, whether large and small, function in this manner. This implies that a former client is likely to complete your future purchase.

This little-known concept provides a lot of information into how businesses should work. You might be wise to spend some time supporting clients who have already given you business rather than focusing all of your efforts on obtaining new business. After all, you've already cleared the first hurdle. Upselling to current clients should be easy, right? as long as you follow up immediately and provide excellent service.

What do you make of this?

Consider that one-fifth of your clientele is simply waiting for you to expose them to something new. As a result, if you don't follow up with your existing clients, you're effectively missing 80% of your potential revenue. Of course, if you had a poor experience in the past, this may not be the case, but for organizations who operate with honesty, this should be the expected result.

Think about it. You've most certainly already made a large financial investment in order to get that first client. preparation, promotion, and advertisement It is now time for them to establish their "lifetime value." There are various methods to show appreciation:

• Birthdays are an excellent time to send a card or special gift.
• Go events: If your client has annual meetings or philanthropic activities, make an effort to attend and show your support.
• Renewals are an excellent time to contact a client and express your heartfelt appreciation for their continuous patronage.
• Put your money where your mouth is and use incentives to highlight the value of your customers. A gift incentive or discount can significantly boost future sales.
• Call your clients on a regular basis to check in on them, see how their purchase is going, and hear about any other needs they may have. Use newsletter signups to stay top of mind.
• The best way to keep customers coming back is to provide good customer service. You are doing more than you should. You'll be surprised at how effective a referral source that consumer may be.

Make sure to give them with additional items and services that meet their needs. If they were pleased with you and the thing they received, they will buy from you again. The most important thing is to continually strive to meet the needs of both present and future customers.